Volvo Cars stepped up its game in the electric vehicle (EV) platform with the unveiling of its Volvo EM90 Premium Multi-Purpose Vehicle (MPV), a game-changer set to debut in China, the world’s leading car market.
The EM90 is designed to offer more than just transportation; it aims to be a comfortable, mobile living space, perfect for spending quality time with family and friends. This launch represents Volvo’s dedication to innovation and its ability to cater to specific market demands. The choice of China as the initial market aligns with the growing popularity of MPVs in various parts of Asia, particularly in China.
Following the successful introduction of the fully electric EX30 small SUV, the EM90 is a strategic expansion of Volvo’s model portfolio. This move is key to reaching a wider audience, covering a larger portion of the global automotive market, and achieving more substantial volumes in sales and profitability.
Central to this launch is Volvo’s commitment to transitioning to a fully electric car manufacturer by the year 2030. The EM90 is part of Volvo’s plan to introduce a range of new, fully electric cars, offering the quality and experience expected from Volvo vehicles, but with the added benefit of zero tailpipe emissions.
The introduction of the EM90 is especially significant in the premium MPV segment. Although this segment is relatively small in China, it is seen as crucial. The EM90, much like the classic Volvo Duett, is designed for dual purposes. It caters to families for leisure trips and serves as an executive business vehicle, providing a luxurious and comfortable environment for meetings and professional calls.
The EM90 is poised to redefine the premium electric vehicle experience by offering safety, spaciousness, and luxury. It is currently available for pre-order in China, marking a pivotal moment for Volvo as it continues to innovate and expand its presence in the electric vehicle market.
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