Volvo Cars has welcomed Håkan Samuelsson back as its chief executive officer and president, effective April 1, 2025. Samuelsson, who previously led the company from 2012 to 2022, will replace outgoing CEO Jim Rowan, who steps down from both his role and the Volvo board with immediate effect. No reason has been given for Rowan’s departure.
At 74, Samuelsson is set to serve a two-year term while Volvo searches for a long-term successor. The leadership shift comes amid industry-wide challenges, including declining electric vehicle (EV) demand and heightened trade pressures due to newly announced tariffs on goods entering the US.
Volvo’s board expressed confidence in Samuelsson’s ability to steer the company through a critical period. In a statement, the board highlighted his “deep industrial experience, deep knowledge of our group, and a proven ability to execute in challenging environments” as key reasons for his reappointment.
During his earlier tenure, Samuelsson played a major role in Volvo’s transformation. He oversaw the transition to more efficient turbocharged four-cylinder and hybrid engines, opened the brand’s first US manufacturing plant, and led Volvo’s successful stock market listing in 2021. He also guided the launch of several significant models, including the redesigned XC90 SUV.
Commenting on his return, Samuelsson acknowledged the complex environment facing the auto industry. “The car industry is under pressure from many directions. I’m honored to return at such a defining moment for Volvo Cars,” he said. “I have deep respect for the challenges ahead and look forward to working with our talented team to sharpen our competitiveness, meet the demands of key markets, and accelerate strategic execution and focus on leadership development.”
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