VinFast Auto, the burgeoning global electric vehicle (EV) manufacturer, has forged an exclusive dealership pact with Qatar’s Al Mana Holding W.L.L., signaling a strategic thrust into the Middle Eastern market.
Anticipated to commence in Q3 2024, the inaugural VinFast showroom will grace the heart of Doha. This facility promises a showcase of VinFast’s premium e-SUV lineup: the VF 6, VF 7, VF 8, and VF 9. The move aligns with Qatar’s burgeoning appetite for sustainable transportation solutions.
Transitioning from a direct-to-consumer sales paradigm, VinFast now embraces a hybrid model, capitalizing on established dealership infrastructures. Al Mana Holding, a stalwart in Qatar’s automotive realm since the 1950s, emerges as an ideal collaborator, poised to expedite VinFast’s penetration into the Qatari market through unparalleled products and services.
Both entities share a commitment to advancing green mobility, resonating with Qatar’s broader sustainability aspirations. This alliance aspires not only to introduce state-of-the-art EVs but also to bolster the nation’s endeavors in curbing carbon emissions.
Expressing enthusiasm, Mr. Ta Xuan Hien, CEO of VinFast Middle East, remarked, “The agreement with Al Mana Holding W.L.L. marks an important milestone in VinFast’s global market expansion strategy, and specifically, our entry into the Middle East. We are confident that Al Mana Holdings reputation, expertise and market knowledge will enable us to quickly deliver premium products and services to Qatari customers.”
Echoing this sentiment, Mr. Hisham Saleh Al Mana, Chairman of Al Mana Holding, stated, “We are thrilled to announce our exclusive partnership with VinFast in Qatar, adding to the Al Mana Holding’s portfolio. VinFasts innovation and rapid growth showcase their high-quality products. By joining forces, Al Mana Holding and VinFast aim to revolutionize the Qatari automotive landscape, offering customers a range of cutting-edge electric vehicles that cater to their needs while minimizing environmental impact.”
VinFast’s Qatar venture constitutes a segment of its expansive strategy encompassing markets like the United States, Canada, Europe, and numerous Asian nations. The pivot towards a dealer-centric sales approach is projected to catalyze significant sales momentum in H2 2024.
Strategic alliances, exemplified by the partnership with Al Mana Holding, remain instrumental as VinFast cultivates its global dealer network. The company’s unwavering focus on innovation, sustainability, and collaborative ventures positions it favorably in the competitive global EV arena.
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