A unique Rolls-Royce prototype that competed in the grueling 1981 Dakar Rally has sold at auction for nearly $622,000. Known as the ‘Jules,’ after the Christian Dior men’s fragrance promoted during the project, this one-of-a-kind vehicle combines the luxury of Rolls-Royce with the rugged capability required for one of the world’s most demanding races.
The car, based on a Rolls-Royce Corniche, was extensively modified for the rally. Its original chassis was replaced with a Toyota Land Cruiser frame, and the body was recreated in lightweight fiberglass to improve performance in desert conditions. Powering the Jules is a 5.7-liter Corvette V8 engine, paired with a 332-liter fuel tank, making it capable of tackling long distances.
Frenchman Thierry de Montcorgé spearheaded the project, despite opposition from Rolls-Royce, with financial backing from French fashion house Christian Dior. Although the car performed well in the early stages of the rally, ranking in the top 20, a failure in its original Rolls-Royce steering system forced it out of the competition. Despite this, the car crossed the finish line unofficially, cementing its place in Dakar history.
After years of obscurity, the Jules reappeared in 2021 in a private sale and was recently listed publicly for the first time by Aguttes auction house. While it was expected to fetch as much as $834,000, it ultimately sold for $622,000.
The future of the Jules remains uncertain. Whether it will be showcased at events like the Dakar Classic or stored as a collector’s treasure, this legendary car remains a testament to ingenuity and resilience in the world of motorsport.
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