Toyota on Tuesday unveiled plans to invest $912 million in manufacturing facilities across five Southern U.S. states as part of its broader commitment to spend up to $10 billion in U.S. by 2030.
Toyota said that the investments are aimed at boosting hybrid vehicle production, a segment where the company holds over 51% market share through the third quarter of this year, according to Motor Intelligence. Most of the investments are slated for completion by 2027.
Toyota’s biggest investment, totaling $453 million, will go to its Buffalo, West Virginia, plant to expand assembly of four‑cylinder engines designed for hybrid vehicles. Additional funding includes $204.4 million for the Georgetown, Kentucky plant to support production of hybrid-compatible four-cylinder engines and $125 million for the Blue Springs, Mississippi plant to add hybrid versions to its Corolla lineup.
The funding will also go to Toyota’s Jackson facility in Tennessee and its Troy plant in Missouri.
Toyota said the investments are projected to generate 252 new jobs. The company is currently the second‑largest seller of new vehicles in the United States, behind General Motors.
“Customers are embracing Toyota’s hybrid vehicles, and our U.S. manufacturing teams are gearing up to meet that growing demand,” Kevin Voelkel, Toyota Motor North America senior vice president of manufacturing operations, said. “Toyota’s philosophy is to build where we sell, and by adding more American jobs and investing across our U.S. footprint.”
Tuesday’s announcement follows Toyota’s confirmation of plans outlined by President Donald Trump to invest an additional $10 billion in the U.S. over the next five years—beyond what the company had previously committed. The update also comes as Toyota and other automakers work to manage the impact of tariffs and the phaseout of federal EV tax incentives.
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