The Czech automotive giant, Škoda Auto, unveils plans to reintroduce itself to the Kazakhstan landscape. With a fresh partnership agreement under its belt, the company aligns with Allur firm, a dominant regional entity, readying to produce four distinct car models locally by early 2024.
Škoda Auto’s CEO, Klaus Zellmer, conveys his optimism, “Kazakhstan holds a vast sea of opportunities for our brand, especially as we accentuate our global presence. Recognizing that less than 20% of Kazakh residents own vehicles, we anticipate substantial growth. Our alliance with Allur Company aims to strengthen both our production and sales frontiers.”
Detailing the ambitious blueprint, Martin Jahn, Škoda Auto’s Board Member for Sales and Marketing, reveals, “Next year’s agenda includes launching 15 showrooms spread across urban hubs such as Astana, Almaty, Shymkent, and Kostanay. Patrons can expect an array of our revered models, including Octavia, Kodiaq, Kamiq, and Karoq SUVs. Given the escalating SUV appetite in this territory, our offerings are primed to meet the demand.”
Past Engagements and Future Projections
Škoda Auto’s stint in Kazakhstan from 2005 to 2021 witnessed the delivery of over 23,000 vehicles. As the company rekindles its market presence, it integrates a renewed production and sales ally to ensure unparalleled customer satisfaction. Come 2024, vehicles originating from the Mladá Boleslav and Kvasiny factories will find themselves assembled for the Kazakh audience at a facility managed by Allur Company in Kostanay.
Considering the present scenario where only 186 cars grace every 1,000 Kazakhstan residents, the growth prospects appear bright. Sales volumes might soar past the 200,000 unit mark in the coming five years. Banking on these projections, Škoda Auto aspires to maintain a steady 5% market grasp from 2024 to 2028.
A Broader Horizon
Škoda Auto’s global aspirations resonate with its recent endeavors. A notable example is the brand’s initiation in Vietnam in September 2023. At the same time, Škoda stands at the forefront of Volkswagen Group’s ‘Brand Group Core’ within the thriving ASEAN domain, ensuring growth exploitation. Simultaneously, the company plays a pivotal role in navigating Volkswagen Group’s ventures in the burgeoning Indian terrain.
Strategic Alliance
Pairing with Allur Company, celebrated for its automotive accomplishments in Kazakhstan, becomes instrumental for Škoda Auto’s revamped approach. With a staggering 44.4% regional market share as of 2022, Allur Company emerges as the paramount automotive conglomerate.
Škoda Auto’s renewed Kazakhstan strategy underscores its dedication to fortifying global relations, setting the stage for captivating automotive narratives.
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