Signicat, the recognized leader in digital identity solutions, is driving major changes in European auto retail through a strategic collaboration with the BMW Group. This partnership signifies a pivotal evolution toward a technology-enhanced, customer-focused purchasing process, catering to the digital demands of modern consumers.
Traditionally, automotive sales have required numerous face-to-face interactions, including contract signings and identity verifications, predominantly managed through car dealerships. As the industry shifts towards a more unified, global model, the integration of digital processes to improve convenience and security for customers is becoming prominent.
At the vanguard of this shift, Signicat leverages its deep expertise in digital identity and fraud prevention solutions to streamline the car buying journey. The company’s cutting-edge approach facilitates remote identity verification and the electronic signing of contracts via a singular digital entry point. This innovation not only simplifies the purchase procedure but also significantly mitigates risks associated with fraud and data corruption.
Arne Vidar Haug, Head of Global Solutions and Co-founder of Signicat, highlights the strategic nature of their support for the BMW Group: “The BMW Group is a world-leading automotive brand that we work with in Europe. We are excited to assist the BMW Group on their journey to transform the industry and be part of a change that is focusing on delivering smooth experiences to their users.”
The timing of this collaboration aligns perfectly with the automotive industry’s tilt towards sustainability and digital integration. The BMW Group, renowned for its innovative strides, recognizes the necessity of adapting to these transformations and the growing consumer anticipation for a distinctive and seamless user experience.
Asger Hattel, CEO of Signicat, underlines the holistic benefits of their service offerings: “We have been working closely with the BMW Group providing them with a team of digital identity experts to advise them on technological and regulatory levels. Having an end-to-end solution for the customer enrolment process offers numerous technological, operational and regulatory advantages, but it is also a way to prevent fraud or data corruption through a seamless and complete process.”
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