The Sharjah Old Cars Club (SOCC) has announced a five-year strategic plan designed to establish Sharjah as a premier destination for vintage car enthusiasts worldwide. This initiative reflects the club’s commitment to celebrating automotive heritage while promoting a deeper appreciation for the art and sport of vintage cars.
SOCC’s strategy focuses on leadership, sustainability, and the cultural value of vintage cars, with the goal of placing Sharjah at the forefront of the global vintage car scene. Main objectives include enhancing community satisfaction, preserving automotive heritage, and fostering innovation and creativity within the club.
Achieving 100% customer satisfaction, 95% service quality, complete digital transformation, and a 15% annual growth in membership, the club’s goals are clear. To reach these milestones, SOCC has outlined several initiatives aimed at improving service quality and member experiences. These include creating a seamless and proactive service environment and developing a unified platform for easy access to all club services.
Dr. Ali Ahmed Abu Al-Zoud, President of SOCC, highlighted the club’s vision: “Our new strategy reaffirms our commitment to positioning the club as a global leader in the vintage car sector, aligning with the cultural and developmental vision of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, who views vintage cars as historical and cultural artefacts contributing to Sharjah’s and the UAE’s economic landscape.”
SOCC is committed to developing tools and programs that resonate with its members and vintage car enthusiasts. By blending tradition with innovation, the club aims to celebrate vintage cars as part of a global culture. The club’s strategy includes enhancing its corporate identity, promoting its rich history, and digitising services to improve efficiency and accessibility. SOCC also plans to host events and competitions to foster a vibrant vintage car community.
The club’s strategic plan includes attracting international expertise and nurturing local talent, particularly young Emirati leaders who adhere to high professional standards. This approach aims to boost job satisfaction, skill development, and ongoing innovation within the club. Through community initiatives and effective partnerships, SOCC hopes to enhance sports tourism and entertainment in Sharjah.
SOCC is also creating a global smart platform to address challenges, anticipate future trends, and ensure the effective governance of its activities. This platform aims to uphold international standards of excellence in sports institutions.
Dr. Al-Zoud added that the vision is to transform Sharjah into a global beacon for vintage car culture. By celebrating these historical vehicles and promoting innovative practices, it aim to cultivate a community that values and preserves this unique aspect of their heritage.
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