Samsung Electronics Co., the global leader in memory chip manufacturing, announced on Thursday that it has commenced mass production of its new flash memory chip for the IVI Systems Market. This innovative product, known as Universal Flash Storage (UFS) 3.1, is designed with a focus on in-vehicle infotainment (IVI) systems, offering the industry’s lowest power consumption, according to the company.
Samsung aims to take the top spot from current market leader Micron Technology Inc. by 2025 with this latest addition to its product line.
To cater to various customer requirements, the new flash memory will be available in 128, 256, and 512 gigabyte (GB) variants. The 256 GB model, in particular, consumes around a third less energy than its predecessor, delivering a sequential write speed of 700 megabytes per second (MB/s) and a sequential read speed of 2,000 MB/s.
Cho Hyun-duk, Vice President of Samsung’s memory product planning team, said, “The new UFS 3.1 chip addresses a wide range of customer needs for optimized IVI systems. It also complies with the new memory trend that requires higher ESG standards.”
This year, Samsung intends to start supplying UFS 3.1 products to global automakers and parts manufacturers. The 512 GB variant will begin mass production in the fourth quarter.
Samsung has been enhancing its automotive memory portfolio since its entry into the business in 2015. The company has developed a range of high-tech chips in response to the increased adoption of autonomous and IVI systems by global automakers, leading to heightened demand for advanced auto chips.
Samsung’s journey in the automotive sector has seen the introduction of various vehicle memory chips, including the industry’s first UFS for vehicles in 2017. As the shift towards electric vehicles and self-driving cars continues, the demand for automotive chips has grown considerably.
Research firm Omdia predicts the global auto chip market will expand from $63.5 billion in 2022 to $96.2 billion by 2026.
A Samsung official remarked, “We aim to become the world’s No. 1 automotive chipmaker by 2025 through the development of vehicle memory solutions optimized for customers.”
Samsung has provided chips for multiple prominent automotive clients, including Volkswagen AG and Audi AG. Reports suggest that Tesla Inc.’s next-generation hardware 4 (HW4.0) chip for its full self-driving (FSD) cars is also under development with Samsung.
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