SAIC Motor, China’s largest automotive manufacturer, is expanding its presence in the Malaysian car market. Despite dominating China’s automobile market, the company faces stiff competition in Malaysia, the third-largest market in Southeast Asia. Here, SAIC competes with established local brands such as Proton Holdings Bhd and Perusahaan Otomobil Kedua Sdn Bhd (Perodua), as well as well-known global manufacturers like Honda and Toyota.
Speaking at a car launch event in Kuala Lumpur, an official from SAIC Motor (M) Sdn Bhd acknowledged the challenges of breaking into the mature Malaysian market, stating, “It will be tough, but we take it one step at a time.”
SAIC recently introduced the MG5 sedan to Malaysia, adding to its existing lineup, which includes the MG HS SUV, as well as electric vehicles such as the MG4 and MG ZS EV. The MG5, an internal combustion engine model, is priced at RM93,900, with a promotional rebate bringing the price down to just below RM87,000. Marketed as the largest B-segment sedan in its class, the MG5 will compete with models like the Toyota Vios and Honda City.
The MG5 boasts a fully digital 7-inch LCD virtual cockpit, a 10.25-inch infotainment system, and a leather steering wheel with integrated controls. Its 1.5L petrol engine delivers 114 PS and 150 Nm of torque, paired with an 8-speed iCVT automatic transmission that has undergone rigorous durability testing over 2.35 million km.
Despite the competitive pricing, market analysts believe SAIC Motor’s limited presence in Malaysia may cause buyers to hesitate. The company currently operates 14 sales showrooms and eight service centres across the country, with plans to expand to 35 locations by the end of 2025.
Emory QiFeng, recently appointed Managing Director of SAIC Motor Malaysia, is leading the company’s local efforts. A veteran in the global automotive industry, QiFeng brings over 25 years of experience and has held various leadership roles within SAIC-Volkswagen Sales. He joined SAIC Motor Malaysia as COO in 2024.
SAIC continues to lead the Chinese auto industry, delivering 2.12 million units in the first half of 2024, with 26% of its sales coming from overseas. The MG5 units sold in Malaysia are fully built-up imports from SAIC’s production facilities in Thailand, and the company is considering the introduction of completely knocked-down units for local assembly, though no timeline has been set.
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