Shanghai-based Saic Motor and Huawei Device Company Limited have joined forces to launch New Energy Vehicles (NEVs) to lift smart intelligent mobility.
On February 21, Saic Motor and Huawei forged a comprehensive alliance in Shanghai. Their objective is to collaboratively develop the next generation of intelligent new energy vehicles (NEVs) under a new car venture Shangjie. This partnership will focus on product definition, manufacturing, supply chain management, and sales services to develop smart vehicles that are globally competitive, offering users improved intelligence, convenience, and safety.
As the agreement outlines, Saic and Huawei’s automotive division will distribute Shangjie models through Huawei’s Harmony Intelligent Mobility Alliance channels. Saic stated that the teams from both companies will closely collaborate to explore innovative approaches in smart car technology and business models. They are dedicated to developing globally competitive smart car products.
The signing ceremony was attended by Wang Xiaoqiu, chairman of Saic, and Richard Yu, managing director and chairman of Huawei’s intelligent vehicle solutions business unit. Jia Jianxu, president of Saic, and Wang Yanmin, president of Huawei’s Zhixuan business unit, signed the agreement on behalf of their respective companies.
The new automotive brand Shangjie will launch in China and will be the fifth brand under Huawei’s Harmony Intelligent Mobility Alliance (HIMA) as reported by local media. Huawei and Saic’s new brand will appeal to a younger audience, with vehicle prices ranging from approximately RMB 170,000 ($23,460) to RMB 250,000.
According to a report by local media outlet Yicai on February 17, Shangjie’s debut model will be based on a vehicle from Saic’s sub-brand Roewe. The starting price for this model is expected to be around RMB 150,000.
Huawei has provided consumers with advanced mobility experience in areas such as smart driving, smart cockpits, and software-defined vehicles. This partnership signifies a crucial and well-timed transformation for Saic under its new leadership and represents another significant achievement for Huawei.
Saic initially refused to collaborate with Huawei. In 2024, SAIC experienced financial turmoil, with a 93% drop in net profit to 279 million yuan. Saic’s transition to smart vehicles lagged behind competitors, hampered by its reliance on the ride-hailing market and government procurement, resulting in limited appeal for individual buyers.
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