Porsche once again claims the crown in J.D. Power’s U.S. Automotive Brand Loyalty Study, securing the top spot in the premium car category for the third year in a row. J.D. Power, a leading global firm specializing in consumer insights, revealed this accolade, recognizing Porsche’s sustained dedication to customer retention.
“Customer loyalty is at the core of the Porsche brand,” remarked Timo Resch, President and CEO of Porsche Cars North America. “Every one of us, from our independently owned and operated Porsche Centers across America to our headquarters here in Atlanta, is committed to creating a world-class experience from start to finish. We are grateful to deliver such a meaningful experience that is a result of our team’s daily efforts.”
The study, now in its sixth year, measures loyalty by tracking whether owners return to buy the same brand when trading in their vehicle. Loyalty calculations derive from transaction data between September 2023 and August 2024 and cover sales conducted through franchised new-vehicle dealerships.
J.D. Power’s analysis focuses on brand loyalty across five categories: premium cars, premium SUVs, mass market cars, mass market SUVs, and trucks.
Porsche’s sustained leadership among premium car manufacturers underscores its dedication to quality, performance, and customer experience, allowing it to build an unwavering bond with its customer base.
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