Perseus Motor Corporation, Europe’s first AI-native electric vehicle (EV) brand, has entered into a strategic alliance with SODA Auto, a leader in AI and Software Defined Vehicles, to co-develop what is described as the world’s most advanced AI-powered Human–Machine Interface (HMI). The partnership is set to redefine driver–vehicle interaction in the era of intelligent mobility.
“Perseus was founded through a realization that today’s car is passive and isolated, while I wanted a vehicle that could seamlessly partner with my busy day-to-day world. I envisioned a vehicle that thinks, adapts, and evolves around its driver,” said Mohammed Yehya El Bakkali, Founder and CEO of Perseus Motor Corporation. “This alliance with SODA Auto transforms that vision into reality. Together, we are building the most advanced driver–vehicle interface in the world.”
Perseus is pioneering a model where AI is central to every interaction between driver and vehicle, creating what it calls a ‘living intelligence system.’ The vehicles will dynamically learn a driver’s style, routines, and emotional state to improve safety, reduce cognitive load, and deliver a highly personalized driving experience. Each car will be unique to its owner, evolving with them over time.
Under the alliance, Perseus will lead design, conceptualization, and product definition, embedding AI as the foundation of its vehicle architecture. Joint R&D centers will be established in Masdar City, Abu Dhabi, and Bicester, Oxfordshire, bringing together AI engineers, software developers, and testing specialists to accelerate innovation.
“Partnering with Perseus allows us to unite around a shared AI strategy and apply it in extraordinary new vehicles,” said Sergey Malygin, CEO of SODA Auto. “The outcome will be a step change in how humans interact with vehicles: intelligent, intuitive, and deeply personal. This is Europe setting the global benchmark.”
The alliance positions Perseus at the forefront of redefining mobility, moving beyond the current industry focus on electrification and autonomy to place AI-driven interaction at the heart of automotive innovation.
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