Nissan Motor is planning to launch its e-POWER hybrid vehicles in South Africa as a transitional step between conventional petrol engines and fully electric vehicles (EVs), according to a Reuters report. The move comes amid challenges such as affordability concerns, high import taxes, and infrastructure gaps, including limited power supply and inadequate EV charging facilities are hindering Africa’s automotive sector.
Nissan’s e-POWER hybrids, which feature a small gasoline engine working alongside an electric motor, have already been launched in markets like Tunisia, Morocco, and Egypt. The automaker believes this technology, which uses a gasoline engine to generate electricity that powers the vehicle exclusively through an electric battery, could appeal to South African consumers.
Ramy Mohare, Head of Communications at Nissan Africa, stated that the matter is currently under review. He noted that the company is evaluating several factors, such as consumer interest and the market’s readiness for the technology.
“Why we’re saying it fits Africa is because you don’t need the extensive infrastructure, and battery cost is not as high as the current EVs,” he added.
The discussion occurred during the launch event for Nissan’s newest models—the X-Trail SUV and the Magnite Kuro compact SUV.
Maciej Klenkiewicz, Managing Director of Nissan South Africa, also reiterated the company’s commitment to the South African market.
In July 2025, Nissan Motors recorded a modest year-over-year rise in global sales, reaching a total of 262,745 vehicles across its Nissan and Infiniti brands. This growth occurred despite a sharp 19% decline in its domestic market, with sales in Japan dropping to 34,628 units.
GENERAL | Toyota’s Kentucky Facility to Replace Lexus ES Production with EVs
