Unveiling a significant stride toward reshaping road safety standards and transforming in-cabin experiences, Mitsubishi Electric and BlackBerry have forged a notable alliance. Mitsubishi Electric’s innovative automotive in-cabin system, named Mitsubishi Electric FLEXConnect, will be energized by BlackBerry IVY, a capable edge-to-cloud vehicle data platform.
This noteworthy collaboration is designed to metamorphose road safety by harnessing a broad spectrum of sensor data to forewarn about safety risks, curtail driver distractions, spotlight potential driving hazards, and unveil new consumer experiences.
Expressing eagerness about this union, Mark Rakoski, the VP of Advanced Engineering at Mitsubishi Electric Automotive America, stated, “The collaboration between Mitsubishi Electric and BlackBerry to advance our in-cabin system takes the driving experience to the next level by truly going the extra mile. With its advanced safety features, intuitive interface, and enhanced sensory feedback, Mitsubishi Electric FLEXConnect establishes a new cabin experience standard, revolutionizing the way we interact with vehicles. With BlackBerry IVY, we’re able to bring innovations like this to market faster, and in full confidence that the security and privacy of user data is protected.”
Echoing the enthusiasm, BlackBerry’s Vito Giallorenzo, SVP General Manager of IVY and Head of Corporate Development, expressed, “We are delighted that Mitsubishi Electric has selected BlackBerry to power its new in-vehicle system. By leveraging BlackBerry IVY as a key component of its FLEXConnect platform, Mitsubishi Electric raises the bar for in-cabin experiences and helps improve road safety. BlackBerry IVY is unique in how it enables automotive OEMs to leverage a multitude of vehicle signal data in real-time and cost-effectively into valuable insights.”
At the heart of the Mitsubishi Electric FLEXConnect platform lies its driver monitoring system (DMS) and occupant monitoring system (OMS). The expertise of BlackBerry IVY empowers the system to extract, scrutinize, and deploy machine learning on data from an extensive array of internal and external sensors, all processed at the vehicle’s edge compute node.
Some of the trailblazing safety features and consumer experiences that BlackBerry IVY orchestrates in the Mitsubishi Electric FLEXConnect platform encompass:
- Discerning signs of driver distraction and drowsiness, scrutinizing interactions with the infotainment system to evaluate cognitive load, thereby enhancing on-road attentiveness.
- Gathering biometric data to monitor both short- and long-term changes in a driver’s physical status, enabling autonomous pullovers and alerting emergency services when required.
- Utilizing facial recognition to craft personalized identification profiles for automated verification facilitating vehicle access and in-car payments.
- Synchronizing user preferences with environmental data to propose optimal parking spots based on cost, proximity to the destination, parking format, and availability.
This collaboration indeed flags a new epoch of intelligent, safe, and seamless on-road experiences, catapulting the automotive industry several leagues forward in its global pursuit for safety and consumer satisfaction.
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