Mahindra, a global powerhouse in automotive manufacturing, has forged a new alliance with Massy Motors, marking a significant milestone as Massy Motors becomes the authorized distributor for Mahindra vehicles in Guyana. This collaboration promises to redefine the automotive experience within the region.
The alliance is pivotal for Mahindra’s strategy to augment its global footprint and to deliver its renowned vehicle lineup more directly to international markets. Under this partnership, Massy Motors will take the helm of Mahindra’s vehicle sales, service, and distribution across Guyana, supported by a robust after-sales service infrastructure that includes genuine spare parts and comprehensive warranty services.
Highlighting this new partnership is the debut of the Mahindra Pik-Up. Engineered for optimal performance across diverse terrains, the Pik-Up boasts attributes of durability, flexibility, and superior towing capabilities, making it suitable for both personal and commercial applications. This launch signals the future introduction of more Mahindra vehicles, encompassing SUVs and heavy commercial trucks.
Sachin Arolkar, Head of International Operations – Automotive Division at Mahindra & Mahindra, articulated his enthusiasm about the venture, stating, “We are excited to initiate our operations in Guyana through our partnership with Massy Motors, a company that resonates with our vision of achieving transformative growth with our globally recognized vehicles. The introduction of the Mahindra Pik-Up in Guyana represents our commitment to reliability and versatility. We are confident that this partnership will significantly enable us to serve our customers in Guyana effectively.”
Rohit Coonjah, Vice President of Massy Motors, reflected on the partnership’s significance, remarking, “As a company that has been providing solutions for Guyana’s automotive sector for more than 56 years, we continue to offer transformations for the lives of our people. This significant milestone for Massy Motors ensures that customers can access this new lineup at any of our three offices located in Demerara, Berbice, and Essequibo, with full after-sales support, including warranty.”
An exclusive launch event is scheduled to provide an immersive experience of Mahindra’s offerings, further solidifying Massy Motors’ dedication to elevating the standard of living and fostering economic growth in Guyana. Through this partnership, Mahindra and Massy Motors aim to meet the evolving demands of the Guyanese market and enhance the automotive customer experience.
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