A landmark event for Automobili Lamborghini unfolded with the grand opening of its latest showroom in Naples, Florida. The event, commemorating the brand’s 60th Anniversary, showcased the much-anticipated market debut of the Revuelto, Lamborghini’s first V12 hybrid plug-in High-Performance Electrified Vehicle (HPEV).
Lamborghini’s 2023 Evolution
Under the leadership of Chairman and CEO Stephan Winkelmann, 2023 has been transformative for Lamborghini. The introduction of the Revuelto marks a new chapter in the brand’s journey, embracing electrification and innovation. Dignitaries like Chief Marketing and Sales Officer Federico Foschini and Automobili Lamborghini America CEO Andrea Baldi graced the occasion, underlining the significance of this launch.
Expansion in the U.S. Market
The United States, especially Florida, remains a stronghold for Lamborghini’s market dominance. The Naples showroom, representing the sixth of its kind in Florida, solidifies Lamborghini’s commitment to its American clientele. Winkelmann’s remarks highlighted Naples as a strategic location, owing to its affluent community and its passion for luxury automobiles.
Lamborghini’s Sales Surge
The brand’s expansion aligns with its impressive sales figures. For the first nine months of 2023, Lamborghini has already outperformed its previous fiscal year’s sales, turnover, and profitability. Global deliveries reaching 7,740 vehicles, with a 4% year-over-year increase in the U.S., underscore Lamborghini’s upward trajectory. The Naples showroom stands as a pillar of this success and is integral to the Direzione Cor Tauri investment program’s second phase.
Naples Showroom: A Modern Auto Luxury
Lamborghini Naples isn’t merely a retail outlet; it’s a symbol of automotive futurism. The 18,000-square-foot establishment at 5154 Tamiami Trail East captivates with its contemporary architecture, showcasing the finest in Italian automotive design. Visitors can experience an array of super sports cars, super SUVs, and even customize their dream Lamborghini in the Ad Personam room.
The Revuelto: Lamborghini’s Hybrid Powerhouse
The Revuelto stands as the centerpiece of this grand opening. This hybrid supercar, with its staggering 1,000 horsepower and 217 mph top speed, signals Lamborghini’s foray into electrified performance. The synergy of a 6.5-liter V12 engine with three electric motors and an 8-speed dual-clutch transmission represents the zenith of super sports car engineering. Enthusiasts eagerly anticipate the first deliveries in the first quarter of 2024.
Lamborghini’s Naples showroom and the Revuelto unveil are more than historic markers; they represent the seamless blend of luxury, performance, and forward-thinking technology. As Lamborghini strides into the era of electrification, it continues to redefine the parameters of high-performance motoring.
AUTO TECH | Honda to Unveil New EV Series at CES 2024, Targets Carbon Neutrality
