Achieving an industry first, Kia America has garnered the maximum awards at the J.D. Power 2023 U.S. Initial Quality Study (IQS), further solidifying its standing as a prominent entity within the global automobile landscape.
Four distinguished Kia models captured awards within their respective categories – Rio outperformed in the Small Car category, Forte dominated the Compact Car division, Stinger prevailed within the Midsize Premium Car class, and Carnival led the Minivan category. This notable feat highlights Kia’s competence to provide exceptional vehicles spanning multiple segments.
Notably, the Kia Forte broke records by clinching the Compact Car category title for an unrivaled fifth consecutive year, marking a unique achievement for any brand ever participating in this study. This accomplishment reflects Kia’s steady dedication to upholding quality and exceeding customer expectations.
Consistency defines Kia’s performance, as demonstrated by the brand’s standing as the leading mass-market brand in the J.D. Power U.S. Vehicle Dependability Study over the past three successive years. This consistent high performance illustrates the manufacturer’s commitment to creating and delivering superior quality vehicles.
Expressing his elation at the recognition, Sean Yoon, president & CEO of Kia North America and Kia America, underscored that these awards serve as a testament to Kia’s unwavering commitment to deliver vehicles adhering to the most rigorous standards of quality, reliability, and durability.
The J.D. Power study provides a thorough examination of vehicle performance and design. This year’s study scrutinized responses from 93,380 completed surveys, embracing 33 brands and 200 vehicle models spanning 28 segments. Evaluations considered factors such as driving experience, powertrain, infotainment system, interior and exterior aesthetics, and a range of vehicle owner-reported issues.
Given Kia’s triumph in these studies, it’s clear the brand continuously strives to maintain superior vehicle quality standards, thus setting a challenging standard for global auto manufacturers. Armed with an enviable track record and the momentum of these victories, Kia is positioned to continue revolutionizing the automobile industry.
EV WORLD: EV Batteries: Risks and Safety Basics
