Ferrari’s much-awaited Purosangue SUV is set to make its grand entry into the Indian market during the last quarter of this year. The Purosangue, which translates to “Pureblood” in Italian, is Ferrari’s first foray into the luxury SUV segment and is expected to create a significant impact on the automotive industry in the country.
The Purosangue will arrive in India as a completely built-up (CBU) unit and is anticipated to carry a price tag starting at INR 3.5 crores (ex-showroom). This high-performance luxury SUV is designed to provide a unique blend of Ferrari’s signature performance and the practicality of an SUV, making it an exciting new offering for the country’s growing luxury vehicle market.
Under the hood, the Purosangue is expected to offer multiple powertrain options, including a V8 engine, V12 engine, and a hybrid variant. The hybrid version will combine a V6 engine with an electric motor, reducing emissions without compromising on performance. This aligns with Ferrari’s commitment to introduce more eco-friendly models in the coming years.
The Purosangue’s sleek design, featuring sharp lines and an aggressive stance, is a testament to Ferrari’s dedication to style and elegance. The interior is expected to boast premium materials and cutting-edge technology, providing a luxurious and comfortable driving experience. Passengers will enjoy ample space and a range of customizations to suit individual preferences.
Ferrari’s arrival in the Indian SUV market comes at a time when the demand for luxury vehicles is on the rise. The Purosangue will compete with established luxury SUVs like the Lamborghini Urus, Bentley Bentayga, and Rolls-Royce Cullinan. Given Ferrari’s iconic status and strong brand presence, the Purosangue is poised to capture the attention of Indian car enthusiasts and strengthen the company’s foothold in the region.
Potential customers can expect the Purosangue to be available for pre-orders soon, with deliveries commencing in the last quarter of 2023. Ferrari’s extensive dealer network in India will ensure seamless customer service and support for this stunning new entrant in the luxury SUV segment.
With the Purosangue’s impending arrival, the Indian automotive industry is set for a new era of luxury and performance. The fusion of Ferrari’s racing heritage with the practicality of an SUV is sure to create a unique driving experience for the Indian luxury car market, leaving a lasting impression on car enthusiasts and potential buyers alike.
