Hyundai Motor Group has unveiled a new partnership with the Dutch government, focusing on integrating advanced smart mobility and connectivity features into Hyundai and Kia vehicles. This collaboration targets the fusion of sophisticated vehicle technologies with Dutch public infrastructure to elevate road safety and streamline traffic management throughout the Netherlands.
The partnership, orchestrated by Hyundai’s Advanced Vehicle Platform (AVP) Division, alongside Kia Connect GmbH and Dutch authorities, will equip Hyundai and Kia vehicles’ infotainment systems with capabilities to interface directly with Dutch infrastructure. This technology aims to provide drivers with immediate updates on traffic conditions, accident reports, and proximity alerts for emergency vehicles, thereby simplifying navigation and response times during critical situations.
A pivotal aspect of the initiative is the deployment of Over-the-Air (OTA) technology, which will enable vehicle owners in the Netherlands to receive updates wirelessly. Starting from the fourth quarter of this year, these updates will unlock new safety functionalities and enhance overall vehicle operation.
The partnership was formalized through a Letter of Intent signed at Hyundai Motor Group’s Namyang Research and Development Center in South Korea. The event saw key stakeholders in attendance, including Kees van der Burg, Vice Minister of the Ministry of Infrastructure and Water Management of the Netherlands.
Chang Song, President of the AVP Division, underscored the transformative potential of the collaboration: “Hyundai Motor Group will enhance connectivity services and improve in-vehicle customer convenience through collaboration with the Netherlands. The shared data will help improve road safety, while the project will also support the global development of the Group’s smart mobility and connectivity services and features.”
Mark Harbers, the Dutch Minister of Infrastructure and Water Management, shared his optimism about the joint effort’s potential to revolutionize car safety through technological advancements. It is good that the Netherlands and Hyundai Motor Group are joining forces, using data of Dutch infrastructure and technology of Korean industries,” he remarked.
This agreement is part of Hyundai Motor Group’s strategic pivot toward SDx (software-defined everything), aiming to develop a software-centric mobility ecosystem enriched by artificial intelligence. The ongoing collaboration between Hyundai and the Dutch government will continue to identify and leverage opportunities to push the boundaries of smart mobility solutions, reaffirming their commitment to innovation and enhanced user safety.
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