The 2023 Los Angeles Auto Show set the stage for a transformative collaboration between Hyundai Motor Company and Amazon, introducing a new era of online car sales. This strategic alliance, unveiled through a live broadcast, is geared towards revolutionizing customer experiences, including simplifying the vehicle purchasing process and catalyzing a digital shift in the automotive industry.
Scheduled for launch in 2024, this partnership will see Amazon initiating online sales of Hyundai vehicles in the U.S., marking a novel approach in vehicle retail. Andy Jassy, CEO of Amazon, shared his vision for the collaboration: “Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online, to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments, and calendar checks, to enabling Hyundai to transform their customer experiences and business operations by moving to AWS. We look forward to inventing together for many years.”
As part of this alliance, Amazon Web Services (AWS) will become Hyundai’s primary cloud provider, a move that underlines Hyundai’s commitment to digital transformation and innovation.
Jaehoon (Jay) Chang, President and CEO of Hyundai Motor Company, underscored the partnership’s significance. “Partnering with one of the world’s most customer-centric organizations unlocks incredible opportunities as we continue to expand our portfolio, grow our sales network, transition to electrification, and realize the future of smart mobility,” Chang said.
“Hyundai is the first automotive company available for full end-to-end transactions in Amazon’s U.S. store and this is another example of how we continue to push for ways to elevate the customer journey together with our outstanding retail partners,” he added.
This partnership represents a significant shift in the automotive purchase process and signals a new era of smart mobility and sustainable solutions. With Hyundai at the helm, as the first automotive company offering complete transactions through Amazon, this collaboration is a significant stride towards a future of innovation and customer-centricity in the automotive domain.
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