Hyundai’s luxury arm, Genesis, is preparing to launch a range of new vehicles, including its first hybrids and electric models, a high-end flagship SUV, and a rugged off-roader, as the brand aims to reach annual sales of 350,000 vehicles by 2030.
The company projects sales of 225,000 vehicles from its lineup of three sedans (G70, G80, G90) and three SUVs (GV60, GV70, GV80). The automaker plans to expand beyond this six-model range with a flagship SUV inspired by the Neolun concept and has confirmed that the X Gran Equator luxury off-road concept will enter production this year.
“We are also evaluating an elegant convertible with an emotional look and feel that reinforces Genesis’ reputation for design leadership, and we are working on a concept that expresses the emotional thrill of the racetrack while on the road,” said Hyundai Motor Company chairman and CEO José Muñoz.
The first hybrid model from Genesis is scheduled to go into production in 2026, though Hyundai has not specified which vehicle will feature the hybrid powertrain first. A strong possibility is a second-generation G70, as it has been in production since 2017 and remains the only Genesis sedan yet to be updated. During the company’s recent investor call, it was revealed that the future Genesis lineup will include battery electric vehicles (BEVs), hybrids (HEVs), and extended-range plug-in hybrids (EREVs).
This decision marks a departure from Genesis’s earlier strategy, which had planned for the brand to introduce only electric vehicles beginning in 2025.
Genesis is also introducing its Magma high-performance sub-brand, with the first model, the GV60 Magma, a compact electric SUV, set to debut this year. Additionally, the company is developing a new platform, scheduled for release in 2028, designed to accommodate hybrid, electric, and extended-range electric powertrains.
Hyundai sees growth potential for Genesis across all regions and market segments, with U.S. sales expected to rise by 55% by 2030. To support this growth, the company plans to increase local production of Genesis models in the U.S. and introduce both hybrids and EREVs to the market.
Genesis currently operates in 20 global markets and is planning to expand further, particularly in Europe. The brand aims to establish its presence in 20 European countries alone and expects that the introduction of hybrid models will help drive sales growth in the region.
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