BYD’s premium subsidiary Denza had announced plans to launch in Europe by the end of the year, but the rollout has now been pushed back and is expected to take place in the first quarter of 2026.
BYD revealed plans to launch its premium models in the German market back in April, though no specific date was provided. Two months later, the company stated that the first orders for the Denza Z9 GT shooting brake would begin at the end of 2025.
However, Denza’s European introduction has been postponed. According to Handelsblatt, BYD’s premium models are now expected to be available starting in the spring.
Previously concentrating on high-volume segments in Europe known for their strong price-performance appeal, BYD is now preparing to export its luxury models to Western markets. These vehicles will not be marketed under the BYD name but will be marketed through the Denza brand.
To support this expansion, the BYD subsidiary plans to establish a dealer network of approximately 60.
The Denza Z9 GT, like many of BYD Group’s premium offerings, is available in both fully electric and plug-in hybrid variants. It has been on sale in China since September 2024. Notably, the all-electric version is the first BYD model to support the company’s high-speed ‘Flash’ charging technology, capable of delivering up to 1,000 kW. To complement this, the automaker plans to establish a global charging network with several thousand stations.
Denza’s initial lineup will include the Z9 GT and the seven-seat luxury van D9, which debuted in China three years ago. The model is positioned to rival the next-generation electric Mercedes EQV. Like the Z9 GT, the D9 will be offered in both fully electric and plug-in hybrid versions.
Over the next few years, Denza intends to expand its lineup to a total of eight model series. While more affordable options are expected to be introduced in the long run, the brand’s entry-level pricing is projected to start at around €75,000 in the medium term.
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