Chery Group, the parent company of LEPAS, has achieved major milestones in 2025, becoming the fastest-rising automaker in this year’s Fortune Global 500 list. Climbing 152 spots to rank 233rd, Chery’s surge reflects its growing global presence. Just a month prior, Chery crossed a historic mark as cumulative exports surpassed 5 million units, an unprecedented feat for Chinese automotive brands. This ‘Double 500’ achievement signals Chery’s international competitiveness and significantly strengthens the globalization of LEPAS.
As the flagship of Chery’s international strategy, LEPAS promotes a future-focused mobility vision through the integration of distinctive design, intelligent safety, and advanced platform capabilities. Its signature approach, Leopard Aesthetic Design, Exquisite Third Space, Intelligent Safety, and Full-scenario Super Platform, caters to diverse mobility needs while embodying the brand’s philosophy: ‘Elegance is Power.’
Chery’s global reputation, built over 22 years as China’s leading passenger vehicle exporter and a 17-million-strong user base worldwide, serves as a strategic foundation for LEPAS. Instead of creating infrastructure from the ground up, LEPAS leverages Chery’s established overseas sales and service networks to accelerate its global expansion, delivering what it calls the ‘Exquisite Life Experience Journey.’
LEPAS is also tightly integrated with Chery’s global R&D, production, and supply chain resources, enabling it to build industry-leading capabilities across the full product lifecycle. The brand’s first model, the L8, began production in April and has been well received by urban professionals for its sleek design, smart cockpit features, spaciousness, and safety.
On July 23, LEPAS introduced its L8, L6, and L4 lineup at the Indonesia International Auto Show, garnering positive market response and initial orders. The showcase reinforced LEPAS’s position as a new benchmark for premium, lifestyle-oriented mobility.
According to Zhong Wei, Deputy CEO of LEPAS, “LEPAS was born in Rome.” Backed by Chery’s rapid advancements and strong global platform, LEPAS is positioning itself as a dynamic player in the international market with its brand ethos: Colorful Life, Masterful Drive. The brand aims to redefine modern mobility and lead the next wave of high-quality global automotive experiences.
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