BYD has entered into a car parts distribution agreement with Italian distributor Intergea on March 27.
Chinese electric vehicle maker BYD revealed its plans to expand market share in Europe through a parts distribution agreement in Italy. As reported by Reuters, BYD declared a car parts deal with Intergea, a leading Italian company in the automotive distribution industry, to strengthen its foothold in the region.
The agreement was disclosed during the same week the company revealed its intention to double overseas sales to 800,000 units in 2025. It marks the latest effort by Chinese EV manufacturers to diversify their income streams. The shift comes as they face a slowdown in demand within the domestic market.
Out of the 4.27 million BYD vehicles sold in 2024, only 417,204 units—approximately 10%—were sold internationally. To expand into new markets, BYD must assure customers that servicing its cars is as easy and reliable as of other brands.
The partnership ensures original BYD car parts are accessible across Italy within 48 hours through CRF, a division of Intergea. In a statement shared with Reuters, the company described the move as a significant step in challenging the misconception regarding the difficulty of obtaining spare parts for Asian vehicles—a concern often seen as a barrier to purchase.
BYD, which entered the Italian market just two years ago, has swiftly climbed to the forefront of the EV industry, surpassing Tesla in sales last year. The company reported an impressive annual revenue of 777 billion yuan ($107 billion) in 2024, edging out Tesla as competition between the two automakers heats up. The ongoing price war in the sector escalated when BYD recently introduced its Qin L model at a starting price of 119,800 yuan in China, significantly lower than Tesla’s entry-level Model 3, priced at 235,500 yuan.
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