Chinese electric vehicle manufacturer BYD is set for rapid expansion in Germany, according to executive vice president Stella Li. In an interview with Frankfurter Allgemeine Sonntagszeitung (FAS), Li outlined BYD’s aggressive plan to establish a strong presence in the German market within ‘less than half a year,’ highlighting the company’s determination to penetrate Europe’s competitive automotive landscape.
This ambitious move comes at a crucial time, with European Union tariffs on China-made electric vehicles expected to take effect next month. While Germany opposed the tariffs, Li criticized them as harmful to consumers but emphasized that BYD remains undeterred. To counter the impact of these tariffs, BYD plans to begin production in Hungary by the end of 2025, a strategic decision aimed at localizing manufacturing and reducing potential trade barriers.
Speaking ahead of the Paris Motor Show, which begins on October 14, Li expressed confidence in BYD’s long-term success in Europe. She pointed out that BYD is actively expanding its German sales teams, focusing on winning consumer trust. Although Li did not disclose specific sales targets, she emphasized the company’s strategy to position its electric vehicles within the mid-range price segment, between €25,000 and €30,000, making BYD’s offerings competitive in the German market.
Li also critiqued European carmakers, suggesting that they lag in the electric vehicle sector due to inconsistent policies and resistance to competition. Her comments underline BYD’s confidence in its technological edge and manufacturing capabilities, as the company seeks to challenge established European brands.
BYD’s rapid rise in the global EV market has been remarkable. Founded in 1995 as a battery manufacturer, BYD has grown into one of the largest EV producers, rivaling industry leaders like Tesla. With its success in China providing a solid foundation, BYD’s expansion into Germany is part of a broader push into Europe, signaling the company’s bold ambitions to reshape the continent’s automotive industry.
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