General Motors (GM) Senior Vice President of Global Design Michael Simcoe will retire after an illustrious 42-year career. Simcoe, who has handled the top design role since 2016, will officially step down on July 1, 2025, ensuring a seamless handover to his successor, Bryan Nesbitt.
Simcoe’s tenure at GM is marked by transformative leadership and a commitment to innovative design. He played a major role in steering GM’s design operations through the industry’s electric vehicle revolution, keeping consumer needs at the forefront. His influence is evident in the creation of iconic vehicles like the Cadillac Lyriq, GMC Hummer EV, and Chevrolet Equinox EV, which have garnered critical acclaim and reinforced GM’s reputation for cutting-edge innovation.
Bryan Nesbitt, currently the Executive Director of Global Cadillac Design, will succeed Simcoe. With decades of experience within GM, Nesbitt is well-versed in the details of the company’s diverse brands and customer expectations. Under his leadership, Cadillac has unveiled groundbreaking design concepts such as the Opulent Velocity and Sollei, reflecting a forward-looking approach to luxury and innovation.
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