Author: Central Desk

Presenting a dynamic fusion of classic charm and state-of-the-art technology, the newly launched Mini Cooper offers a refreshing twist on the quintessential British engineering marvel. With a transformed Mini Cooper cabin echoing a minimalist aesthetic and an immersive circular screen, the newest iteration promises a remarkable remodeling of the much-loved automobile. The new dashboard paints a picture of simplicity, doing away with conventional instruments positioned behind the steering wheel. Replacing these is a head-up display, paving the way for a more streamlined driving experience. The circular screen positioned centrally serves as a vibrant speedometer and an interactive infotainment center. Ensuring…

Automotive technology powerhouses, Marelli and ams OSRAM, have pushed the envelope of automotive lighting with the pioneering h-Digi microLED module. Launched into serial production, this innovative invention signifies a dramatic shift in adaptable, dynamic automotive lighting, expanding its reach to a comprehensive variety of vehicles with its affordability. Harnessing intelligent multipixel LED technology, the h-Digi microLED module pioneers the new frontier of adaptive front lighting, capable of projecting images while dynamically accommodating various driving scenarios. With an impressive pixel count reaching a colossal 40,000, this technology stands alone, providing high-resolution, flexible light distribution across both low-beam and high-beam settings. Equipped…

Seven standout Audi vehicles have achieved the prestigious 2023 IIHS (Insurance Institute for Highway Safety) TOP SAFETY PICK awards, underscoring their excellent safety attributes and robust design. Five models have ascended to the pinnacle TOP SAFETY PICK+ distinction, with the 2024 Audi Q8 e-tron joining the array of Audi’s comprehensive electric SUVs to receive this accolade, based on exacting standards of crashworthiness, crash avoidance, and advanced lighting technology. Daniel Weissland, Audi of America’s President, stressed safety as a primary concern for Audi, expressing satisfaction with Audi’s continued recognition by independent industry organizations for their dedication to advancing safety technologies and…

Numerous plug-in hybrids are subject to an urgent recall due to a potential fire hazard. The 2021 and 2022 models of Toyota RAV4 Prime along with the 2022 Lexus NX 450h+ fall within this recall. The National Highway Traffic Safety Administration (NHTSA) advises owners to avoid charging these vehicles under cold conditions while the issue remains unresolved. The recall encompasses a broad range of 43,442 vehicles, produced between the periods of Nov. 25, 2019, through to May 27, 2022. A defective current-rectifying module residing within the DC-DC converters of these vehicles was found to be potentially compromised during production by…

Ford Motors, the legendary American automobile maker, is capitalizing on advanced production facilities, streamlined operations, and cost efficiencies, coupled with improved battery raw material pricing, to provide a more affordable price point for all versions of the F-150 Lightning electric truck, making strides towards reaching a wider audience in the burgeoning EV market. To facilitate this, the Rouge Electric Vehicle Center situated in Michigan is undergoing a temporary shutdown for significant upgrades. The aim is to triple the annual production rate to an impressive 150,000 F-150 Lightning trucks, starting in the fall. These plant enhancements, combined with favorable shifts in…

After an excruciating two-year wait, the Austin, Texas assembly line reveals Tesla’s first Cybertruck. This milestone propels the Tesla Cybertruck into the heart of the lucrative electric pickup market, marking a new chapter in firm’s pioneering journey. Unveiled back in 2019 by Tesla’s CEO, Elon Musk, the Cybertruck immediately captured public attention with its futuristic design. A memorable demonstration backfired when an attempt to showcase the vehicle’s “armor glass” windows ended in unforeseen breakage, the incident going viral. Nonetheless, the journey from the Cybertruck’s introduction to its production was riddled with delays. Musk attributed these to the sourcing difficulties brought…

Saturday marked the beginning of the 20th Changchun International Auto Expo, drawing 151 brands from 125 global automakers. The event also commemorates the 70th anniversary of FAW Group Co., Ltd, a front-runner of China’s auto industry. Spanning ten days and concluding on July 24, the Expo presents a global stage for more than 1,300 vehicles across nine specialized pavilions. The expo, jointly organized by the China Association of Automobile Manufacturers, the China Automobile Dealers Association, the Changchun municipal government, and the Automotive sub-council under the China Council for the Promotion of International Trade, stands as a crucial government-led, market-oriented showcase…

As summer heats up, so does the automotive industry. Ushering in the season with a refreshing splash of color, Jeep unveils vibrant ‘Bikini’ and ‘Punk’n’ hues for Wrangler and Gladiator models. The move presents a significant upheaval from the typically conservative automotive color spectrum dominated by whites, blacks, and silvers. The addition of these vibrant colors seems to target pleasing not just potential buyers but also spectators who will enjoy a more diverse and colorful automotive landscape. The 2024 Jeep Wrangler will launch in a radiant teal dubbed ‘Bikini,’ expanding its exterior color lineup to 11 unique shades, comprising Anvil…

For stepping a transformative move towards environmental sustainability, the prominent German automobile component manufacturer, KIRCHHOFF Automotive, is joining forces with SSAB, a Swedish steel giant, to drastically reduce CO2 emissions in car body production. This alliance is a major breakthrough in utilizing fossil-free steel, a technology poised to revolutionize the automobile industry and contribute substantially towards global carbon neutrality efforts. Based in South Westphalia, Germany, KIRCHHOFF Automotive specializes in the manufacture of cold-formed car body parts, which primarily use steel as their vital element. The company’s crash boxes, lower beams, and closure plates, with weights ranging between 300 grams and…

Samsung Electronics Co., the global leader in memory chip manufacturing, announced on Thursday that it has commenced mass production of its new flash memory chip for the IVI Systems Market. This innovative product, known as Universal Flash Storage (UFS) 3.1, is designed with a focus on in-vehicle infotainment (IVI) systems, offering the industry’s lowest power consumption, according to the company. Samsung aims to take the top spot from current market leader Micron Technology Inc. by 2025 with this latest addition to its product line. To cater to various customer requirements, the new flash memory will be available in 128, 256,…