Audi will debut its latest ‘AUDI’ brand in the Chinese electric vehicle market by next month, featuring a distinctive technology-driven estate. Building on the daring AUDI E concept introduced last year, the upcoming model will be officially revealed at the Shanghai Motor Show on 25 April. It will serve as the flagship for a new series of tailored EVs crafted exclusively for the younger demographic in China.
While comparable in size and proportions to the recently launched Audi A5 in Europe, the first AUDI model will incorporate an entirely new 800V architecture. Developed in partnership with SAIC, the model is wholly distinct from Audi’s existing global vehicle lineup.
Audi executives indicate the design of the production models for the AUDI brand will remain largely consistent with the 2024 show car. Notably, the models will abandon the German automaker’s iconic four-ring logo to distinguish as uniquely positioned offerings.
Scheduled to enter production later this year, the ‘E’ will mark the launch of three new AUDI models. The other two, a saloon and an SUV, are slated for release in China in 2026 and 2027, all built on the same platform.
The collaboration between Audi and SAIC seeks to merge Audi’s expertise in design and engineering alongside SAIC’s agility and market knowledge. Crucially, the development of the first AUDI model took just 18 months—less than half the time typically required for Audi’s traditional models.
Measuring 4870mm in length with a 2950mm wheelbase, 1990mm width, and 1460mm height, the E boasts a more spacious interior than the similarly sized A5. Its design pairs bold LED lighting with minimalistic surfaces for a striking, monolithic look. Built on the Advanced Digitalized Platform by Audi and SAIC, it incorporates a dual-motor system, delivering 754bhp and 590 lb-ft of torque.
Equipped with Quattro four-wheel drive and torque vectoring, the E is said to accelerate from 0 to 62mph in just 3.6 seconds. Its 100kWh battery delivers over 435 miles of range under China’s CLTC standards. While charging rates remain undisclosed, it reportedly achieves a 300km (186 miles) range in just 10 minutes on a fast DC charger.
The upcoming production version of the E is expected to include specifications such as four-wheel steering and air suspension.
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