British luxury carmaker, Aston Martin, is setting a robust strategy in motion to significantly expand its foothold in India’s luxury car sector. The company, with a prestigious century-old legacy, is poised to potentially double its sales and align its sights with India’s swiftly growing market of high-net-worth individuals (HNIs) and luxury automobile enthusiasts.
Navigating through the third-largest luxury and super-luxury car market in the world, Aston Martin plans to augment its singular showroom presence, currently in New Delhi. In alignment with this vision, the company has on its radar the upcoming inauguration of additional showrooms, strategically earmarked for the southern and western regions of the country.
Aston Martin has discerned an emerging, dynamic customer base in India. An upsurge in wealth among younger consumers, as evidenced by a decline in the average age of luxury car buyers from 40-55 to 30-32 years, is driving this trend. Notably, the curiosity and demand for ultra-luxury vehicles are blossoming beyond the metropolitan hubs, reaching into the rising affluence of tier 2 and tier 3 cities.
Tushar Anand, VP of Aston Martin New Delhi, indicates a strong market presence in the Delhi NCR, while also acknowledging the proliferation of demand in other urban centers such as Bengaluru, Hyderabad, and Mumbai. These cities are showcasing a heightened appetite for luxury, marked by an influx of first-generation entrepreneurs and new millionaires.
Currently, the prestigious automaker graces Indian roads with 15-25 of its luxury units annually, a figure they aspire to double in the coming years. Within the niche realm of ultra-luxury vehicles, Aston Martin continues to elevate its brand presence with sublime offerings such as the DB12 Coupe, a luxurious testament to automotive innovation and elegance priced at Rs 4.59 crore.
Committed to innovation, Aston Martin also aims to introduce an electric car to the Indian market within the next two years, marking a significant stride in the company’s progressive journey. This initiative is part of Aston Martin’s global commitment to automotive excellence, ensuring that its revered global portfolio continues to thrive and adapt within the rich and diverse landscapes of India’s luxury automobile market.
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