Jaguar Land Rover (JLR) UK has stepped up its commitment to safeguarding vehicles by embedding the latest technology to deter thefts. JLR’s investment in advanced security measures specifically targets vehicle thefts, is a testament to their dedication towards protecting their vehicles and ensuring a safe ownership experience for their clients.
Starting in 2022, JLR’s new vehicle lineup, including the Range Rover and Range Rover Sport, features the company’s most sophisticated electrical architecture. This innovation has led to a significant decrease in thefts; a mere 0.07% of these models have been stolen since January 2022, and only 0.3% of new Defenders have been affected since 2020.
JLR’s dedication to security extends to older models as well. Vehicles from 2018 onwards are receiving security updates, even those out of warranty. To date, over 65,000 vehicles have been updated through retailers, reflecting JLR’s commitment to long-term customer care and security.
Patrick McGillycuddy, Managing Director of JLR UK, underlines the company’s dedication to tackling vehicle theft. With an investment surpassing £10 million, JLR collaborates with law enforcement and partners to create and implement effective anti-theft strategies. McGillycuddy regards client protection as a personal priority.
JLR leads in combating the ‘relay attack’ theft technique. Since 2018, they have integrated Ultra-Wide Band (UWB) protection into their vehicles, rendering them secure against this method. JLR also advises clients to use the Jaguar and Land Rover ‘Remote’ apps for additional security features like vehicle lock reminders and ‘Guardian Mode’. Clients who have received notifications about security updates are encouraged to get these done through authorized retailers, a step that highlights JLR’s proactive stance on security.
Thatcham Research, a prominent automotive risk and intelligence firm, acknowledges JLR’s role in addressing organized vehicle crime. They recognize JLR’s efforts in developing security systems that serve as industry benchmarks. This partnership reflects a joint mission to reduce theft risks and ensure vehicle owner security.
JLR’s investment in vehicle security marks a significant stride in combating vehicle thefts. With cutting-edge technology, active customer engagement, and strategic collaborations, JLR is not only innovating in vehicle security but also setting new industry standards, providing owners with security and peace of mind.
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