CentralBDC, the largest privately held outsourced BDC in the automotive industry marked a significant milestone by acquiring of AutoAwards, a prominent provider of loyalty and marketing solutions in the automotive and marine dealership sectors. This development follows previous acquisitions of PowerBDC and Better Car People (BCP), underscoring the company’s dedication to crafting a premier customer loyalty and engagement platform that revolutionizes communication between automotive OEMs, retailers, and consumers.
Fostering Profitable Dealerships
The primary aim of CentralBDC is to bolster profitability for dealers and OEMs by delivering the finest customer engagement technology available. By integrating AutoAwards into its portfolio, CentralBDC can offer proven technology that not only drives customer loyalty but also promotes prosperous dealerships and cultivates satisfied, repeat customers. With a thirty-year track record in the automotive industry and strategic loyalty programs, AutoAwards is a crucial addition to the CentralBDC family.
AutoAwards’ loyalty programs encompass targeted marketing, lifecycle communications, merchant partner networks, certificate rewards systems, Pre-paid Maintenance (PPM) program management, gift card platforms, and branded apps, all designed to nurture dealership loyalty. Customers accrue points for purchasing merchandise or services from selected dealerships, which can then be redeemed for new or pre-owned vehicles, services, or other awards. Consequently, dealers witness notable enhancements in customer retention, satisfaction, lifetime value, and most importantly, profits.
AutoAwards Vice President of Operations, Jonathan Greene, expressed his excitement about the acquisition, stating, “In today’s market, customer loyalty is the lifeblood of a dealer’s success. They know it and their OEM knows it. Our team has developed customized loyalty programs that have proven results at hundreds of automotive and marine dealerships in North America. Omnichannel tools and technology that meet current consumer needs and demands during the customer lifecycle, both on and offline, are critical for dealers to thrive and be profitable. I cannot wait to see the results play out for our dealers and the auto industry as a whole.”
A New Chapter: Better Car People (BCP)
Following the acquisition, CentralBDC revealed that it would adopt the name Better Car People (BCP), a moniker that accurately reflects the combined offerings of the merged entities. BCP provides omnichannel engagement solutions designed to boost dealers’ sales volume, service appointments, customer loyalty, and satisfaction.
BCP’s comprehensive engagement solution encompasses phone, email, chat, and text interactions. Its Collaborative Intelligence Platform includes omnichannel and cross-channel engagement for sales, service, and parts, enabling dealers to interact with customers around the clock and ensure inquiries receive prompt, quality responses from live agents. By leveraging a full suite of tools, BCP facilitates effective communication with consumers across all engagement channels, permitting seamless conversations at any time, from any location, and on any device. Currently, over 1,000 GM dealers across the United States have partnered with Better Car People.
Better Car People’s CEO, Aaron Kleinhandler, shared his aspirations for the future, stating, “These are exciting times at Better Car People. We are making strong strides as we continue to grow into the #1 marketing partner for the automotive industry by investing in businesses with similar and complementary technologies. Our goal is to help our dealers and OEMs become more profitable by providing the absolute best customer engagement technology. AutoAwards is a perfect addition. Their proven technology helps further drive and increase customer loyalty, establishing thriving dealerships and happy repeat customers. The auto industry should keep its eyes on us as this is only the start of what should be a very exciting and profitable journey for BCP, our dealers, and our OEMs.”
With this strategic acquisition, Better Car People is well-positioned to redefine customer engagement in the automotive sector, aiding dealers and OEMs in thriving in a fiercely competitive global marketplace.
DON’T MISS | US Urges 52M ARC Air Bag Inflator Recall: Safety Concerns and Fatalities Rise
