German auto giant Mercedes-Benz has disconnected its Russian car dealers from vital servicing software, as reported by Russian newspaper Izvestia.
MB RUS, the official distributor for Mercedes-Benz Russia, confirmed the loss of access to online software essential for vehicle maintenance. Given this development, the company stated vehicle repair and maintenance would pivot to rely on local “accumulated experience and expertise.”
“Dealers are disconnected from the manufacturer’s online software systems, leading to potential extended repair times,” MB RUS told Izvestia.
This move echoes concerns across Russia’s automotive sector. The Association of Russian Automobile Dealers highlighted similar software disruptions faced by other foreign brands but refrained from specifying which ones.
The report notes the impact isn’t limited to Mercedes but extends to brands like BMW. Dealers are intensifying efforts to honor warranty obligations to their customers.
As challenges mount, many dealers seek alternative solutions, turning to third-party software and parts sourced from various markets. This shift is altering the essence of the term ‘official dealer’ and raises questions about the future of the automotive industry and customer confidence.
Mercedes-Benz’s decision to disconnect software services follows its 2022 announcement to exit the Russian market. Records from 2021 show Mercedes-Benz assets in Russia at a notable EUR 2 billion ($2.18 billion).
Benz’s move comes at a time when auto brands are negotiating the complex balance of international trade, political dynamics and consumer trust. Hence, the automotive world is watching this move closely.
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