Signifying the expanding dominance of Chinese automobile brands on the global stage, GWM introduced its brand with flair in Vietnam’s bustling capital, Hanoi. The global reveal of its HAVAL H6 HEV coincided with the inauguration of its first dealership in Vietnam, marking a transformative chapter for the ASEAN automotive narrative. Prominent Vietnamese dignitaries and local media gathered, with GWM and its Vietnamese ally, TAG Group, to witness this pivotal transition.
Cheng Jinkui, who helms GWM in the ASEAN territory, remarked during the press event, “As a representative enterprise of the rise of Chinese automobile brands, GWM has firmly adopted a localization development strategy since it entered into the ASEAN market. With global advantages, GWM has built a complete industrial system in the ASEAN region, from R&D, procurement, manufacturing, to supporting, marketing, after-sales, information technology, etc., fully meeting the needs of users in the ASEAN region, and will also bring more charming intelligent new energy experiences to users.”
TAG Group’s luminary, Ruan Guohuan, elaborated on the alignment of visions, underscoring, “TAG is gradually establishing an automotive service ecosystem, committed to continuously updating technology and innovating in the operation of each unit and ecosystem, putting user needs and desires at the first place.”
“GWM and TAG share a common vision and philosophy, relying on GWM’s high-quality product and service system to achieve strong alliances. We are full of expectations for the market performance of the products and future cooperation prospects,” Guohuan added.
GWM’s flagship model, the HAVAL H6 HEV, has ignited significant interest in the Vietnamese arena. This vehicle, with its state-of-the-art hybrid technology, underscores GWM’s innovative drive for intelligent new energy. This fervor for R&D signifies GWM’s allegiance to sustainable transport solutions, aligning with the global tilt towards eco-conscious vehicular options.
GWM’s strategic Vietnamese move, an integral facet of the ASEAN nexus, reinforces its foothold in the broader ASEAN milieu. This strategic unveiling, paired with the launch of its debut dealership, encapsulates the ambition and capability of Chinese automotive brands on a global scale.
With unwavering momentum, GWM, alongside its partners, aspires to redefine the landscape of intelligent new energy mobility, offering advanced and eco-centric choices for an expansive audience.
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