Renowned British automaker Rolls Royce Motor Cars has made a monumental leap into the future with the introduction of its first-ever all-electric model, the Spectre. In a move that emphasizes South Korea’s significance in the Asia-Pacific automotive market, Rolls Royce has chosen this nation as the first in the region to welcome the battery-powered Spectre.
Introduced last Friday, the electric Spectre signals a bright prospect for growth in Asia’s fourth-largest economy. The vehicle is presently priced at an initial cost of 620 million won ($486,000) in Korea. The final cost could increase based on the selection of additional features or upgrades.
Interest in the Spectre seems to be booming in South Korea, with the British luxury carmaker recording the highest volume of preorders in the dynamically expanding Korean market. While specific preorder numbers were not shared, it was confirmed that deliveries of the Spectre to Korean customers will commence in the final quarter of this year.
Regional director of Rolls Royce’s Asia-Pacific operations, Irene Nikkein, stated that the company’s sales growth in Korea relies on numerous elements, such as the country’s economic status and the increasing pool of business executives. “The investment from the Korean government, and the development in Korea, showcase a considerable long-term growth potential here,” she commented during the car’s unveiling event.
Rolls Royce, owned by BMW Group, started offering its vehicles to the Korean market in 2004. The brand’s growth in the country has been commendable, beginning with a modest sale of five units in 2004, escalating to 171 in 2020, then 225 in 2021, and 234 in 2022. The current Korean lineup features models such as the Phantom, Ghost, and Cullinan, along with other BMW, Mini, and Rolls Royce models.
Looking ahead, the luxury automaker has bold intentions to fully transition its lineup to electric cars by 2030, positioning itself alongside other prestigious brands like Volkswagen Group’s Bentley and Jaguar Land Rover’s Land Rover in the pivot towards electric mobility. This strategic direction underscores the industry’s global commitment to sustainability and a cleaner, greener future.
RELATED READ: Are Rolls Royce Vehicles Hand Made? Myths and Reality Unveiled
