Zeekr, the Chinese EV maker launched car sales in Germany on Monday, offering three models starting at €37,990, according to Reuters. For its German debut, the brand is prioritizing direct sales, certified service partners, and a strong focus on corporate customers.
Zeekr had initially aimed to enter the German market in early 2024, but after nearly two years of delays, the company has now outlined rollout plans. Orders are open for the Zeekr X, Zeekr 7X, and Zeekr 001, with deliveries set to begin in January.
Prices begin at €37,990 for the compact Zeekr X SUV, €54,990 for the mid-size 7X SUV, and €59,990 for the large 001 shooting brake.
Sales will follow a direct distribution approach, which the company describes as a ‘digital ordering system supported by personal interaction.’
The 001 and the compact Zeekr X SUV had been open for orders in Germany in 2024, but local deliveries had not started. Early shipments were limited to Sweden, the Netherlands, and Norway, followed later by Belgium, Denmark, and Switzerland.
In its most recent expansion wave, Zeekr also entered Greece, Romania, Slovenia, Croatia, and Bulgaria during the summer and autumn, with deliveries in those countries set to begin before year’s end.
At launch, 40 certified Zeekr service centers will be available across Germany, with plans to grow the network to 100 sites by the second quarter of 2026. The company’s operational partner is GAS Global Automotive Service GmbH, which manages a network of roughly 1,700 affiliated businesses.
“Germany is Europe’s largest company car market; almost two-thirds of all new registrations are accounted for by commercial customers, and the proportion of battery-electric company cars continues to grow,” Zeekr stated.
Zeekr notes that its vehicles are developed within Geely Group’s European engineering network, with design contributions from a dedicated studio in Gothenburg.
The larger 7X and 001 models have been specifically designed for European driving conditions, including long motorway travel, high mileage, and fine-tuned steering, suspension, and pedal response for local road conditions.
As part of its premium offering, Zeekr equips its cars with an extensive set of standard features.
On the 7X and 001, features include 21- or 22-inch wheels, a panoramic roof, matrix LED headlights, a heat pump, a 22-kW onboard charger, air suspension, massage seats, and a full driver assistance package.
Test drives are expected to be offered from the end of the year and can be booked easily online.
GENERAL | BYD Australia to Shift After-Sales Service from mycar Tyre & Auto
