Chinese automaker BYD plans to expand its European sales network twofold by next year as part of a broader regional strategy, Reuters reported.
BYD’s regional managing director for Europe, Maria Grazia Davino, said, “By the end of 2025, we will be present with 1,000 points of sale in Europe, and next year we’re going to double that.”
Davino manages BYD’s operations across German markets, Eastern Europe, and Scandinavia. She stated that BYD is following a ‘long-term localization strategy’ in Europe, where it currently operates in 29 markets.
She also pointed to the upcoming factory in Hungary, which will be the company’s first production facility in the region.
BYD is additionally planning a second factory in Turkey and is exploring a third European site, with Spain emerging as a top contender. While Germany has been considered, the option has faced internal criticism due to higher labor and energy expenses.
The automaker aims to produce all vehicles for the European market locally within the next three years.
“Localizing in a mature region like Europe is a very important project. It requires knowledge, dedication, investments, and resources at all levels,” Davino added.
BYD’s European sales surged over threefold to 80,807 units in the first nine months of 2025 compared to the same period last year, driven by the addition of plug-in hybrids to its battery-electric lineup.
Last month, BYD introduced the ATTO 2 DM-i in Europe, equipped with its ‘Super Hybrid DM technology.’ The plug-in hybrid SUV is designed to offer an electric-style drive while achieving a combined range of up to 1,020 km.
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