VinFast, Vietnam’s electric vehicle (EV) manufacturer, is reshaping the Canadian auto landscape by shifting from a traditional product-focused strategy to a customer-led approach. As global industries switch toward customer-centric models, VinFast’s growing success in Canada underscores how trust, long-term support, and seamless service experiences are becoming crucial in how consumers choose and buy cars.
Rather than relying on flashy promotions, VinFast has focused on building lasting relationships with its customers. The company’s debut model in Canada, the all-wheel-drive VF 8, is competitively priced to make EVs accessible to a broader audience. But it is VinFast’s commitment to post-sale care that stands out. The VF 8 comes with an industry-leading warranty, 10 years or 200,000 kilometers for the vehicle and unlimited kilometers for the battery under standard usage, showing a strong commitment to product accountability.
This level of care has resonated with buyers. Quebec-based customer Benoit Naud cited the extensive warranty as a major reason he chose the VF 8, noting that it gave him confidence to try a new brand. His experience didn’t end at purchase. Naud praised VinFast’s 24/7 hotline service, rating it ’10 out of 10′ and stating he would readily recommend the VF 8 to others.
VinFast’s customer-centricity extends beyond support and service. Through its mobile app, the company provides access to North America’s most comprehensive public EV charging hub, easing concerns around charging availability, a key barrier for new EV buyers.
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