Ferrari, the renowned Italian manufacturer of supercars and hypercars, is reportedly pulling back its push into electric vehicles due to subdued customer interest. According to a Reuters report, the company has postponed the launch of its second electric model to 2028—two years later than initially scheduled, because of sluggish demand for high-performance EVs.
Ferrari will launch its first electric car, the Elettrica, in October 2026, following the release of its teaser campaign this fall. However, the automaker’s second electric vehicle, originally planned for debut the same year, has now been postponed until 2028.
Ferrari has officially acknowledged the development of only one electric vehicle so far. As reported by Reuters, the Elettrica, co-designed with former Apple design chief Jony Ive, is seen as a symbolic step in ushering Ferrari to the electric era. It will be produced in limited quantities, priced above 500,000 dollars, and described as larger than typical Ferrari models, though it will not be an SUV.
Ferrari usually sells between 5,000 and 6,000 units of each standard production model over a five-year span. However, a source cited by Reuters suggested that reaching similar numbers would be unrealistic for the electric vehicle planned for next year due to reportedly low customer interest.
Ferrari is not the only Italian performance carmaker reassessing its EV strategy; Reuters reports that Lamborghini has delayed the launch of its first electric model from 2028 to 2029, and Maserati has completely abandoned its plans for an electric variant of the MC20.
This extra time also allows Ferrari to refine its EV technology. As previously reported by Motor1(dot)com, the company has filed patents for a virtual engine and transmission system designed to replicate the driving feel of its traditional combustion models.
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