Audi has reversed its recent decision to implement a new naming scheme for its vehicles, reverting to its traditional system after widespread confusion among customers and dealers.
Under the scrapped naming convention, internal combustion engine (ICE) models were to be assigned odd-numbered names, while electric vehicle (EV) counterparts would also carry odd numbers. However, the system proved perplexing, prompting Audi to revert to its previous approach, where model names are based on vehicle size rather than drivetrain type.
The decision to return to the old system comes as Audi had already introduced models under the revised naming plan. The A6 e-tron was launched as an electric model, while the ICE replacement for the A6 was set to be called the A7 but will now retain the A6 designation. Similarly, the A5 was positioned as the replacement for the A4, yet an upcoming electric A4 further complicated matters. Audi clarified that the A5 is a larger vehicle than the A4, which may eliminate the possibility of an ICE-powered A4 altogether.
“This decision is the result of intensive discussions and also follows the wishes of our customers as well as feedback from our international dealers,” said Marco Schubert, Audi’s sales and marketing chief. “Our nomenclature now provides all customers worldwide with an intuitive orientation in our portfolio. We choose the names of our models in a way that reveals size and positioning at first glance.”
Audi’s previous attempt to revise its vehicle designation is not unprecedented. The brand previously moved away from displaying engine sizes on its models, instead opting for a numerical system indicating power output in kilowatts, which also led to confusion. That system has since been gradually phased out.
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