Porsche Cars Great Britain has announced plans to expand its retail operations in Greater London by acquiring Porsche Centre East London and Porsche Centre South London. This move aims to enhance the customer experience across the capital, integrating physical and digital services to align with the Porsche brand’s reputation for excellence.
The acquisition, subject to regulatory approval, is set to take effect in early 2025. The two centres, currently operated by Lithia UK, will join the existing Porsche Retail Group (PRG) network, which includes renowned locations in Mayfair, West London, Hatfield, Guildford, and Reading. These centres have established themselves as leaders in customer service, offering high-quality sales and servicing.
Adam Flint, Managing Director of Porsche Retail Group, expressed enthusiasm for the expansion, stating, “We are excited about the opportunity to grow our network and continue delivering exceptional service to our customers. We look forward to welcoming our new colleagues to the Porsche Retail Group family.”
The acquisition underscores Porsche’s commitment to creating integrated, world-class retail destinations. The PRG network will leverage new retail formats and innovative ecosystems, combining physical and digital touchpoints to provide a personalised and seamless customer journey. The strategy aligns with Porsche’s focus on delivering an experience synonymous with its brand values.
Krishan Bodhani, CEO of Porsche Cars Great Britain, highlighted the importance of this development for the London market, describing it as a global megacity pivotal to Porsche’s strategic growth. “We look forward to further developing the Porsche brand representation and customer experience in this important market. At the same time, we look forward to a continued strong partnership with Lithia across the UK,” he said.
The collaboration between Porsche and Lithia will also explore future growth opportunities as part of Porsche’s broader network representation plan.
This acquisition marks a significant step in Porsche’s journey to enhance its retail offerings and customer engagement in London. By integrating the East and South London centres into its existing network, Porsche Retail Group aims to solidify its position as a leader in the luxury automotive market, ensuring a cutting-edge and cohesive experience for every Porsche enthusiast.
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