Geely Auto marked its first anniversary in Mexico by launching the New Emgrand, a compact sedan designed to meet local market demands. This model strengthens Geely’s presence in Mexico, expanding its lineup to better serve Mexican drivers.
The New Emgrand, Geely’s first sedan in Mexico, was introduced at a launch event attended by over 150 partners, media, and fans. The live broadcast drew 24,000 viewers, sparking positive reactions on social media for the sedan’s design, quality interior, and competitive pricing.
Built on the BMA platform, the New Emgrand offers safety, comfort, and intelligent technology. Its design aims to meet the needs of families and young professionals alike, bringing added choice to the local sedan market.
To mark the milestone, Geely invited owners of other models, including the Okavango, Coolray, GX3 Pro, and Starray, along with a prospective New Emgrand buyer, to share their experiences with the brand.
With 3.92 million Emgrands sold globally in 21 countries over 15 years, the New Emgrand reinforces Geely’s commitment to Mexico, enhancing family travel with smart, comfortable options. This launch represents Geely’s commitment to growth and its dedication to Mexican consumers.
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