Automobili Lamborghini, the renowned Italian super luxury automaker, has set its sights on India’s long-term potential as a major force within the Asia Pacific region. With a record 103 units sold in India in 2023, the company is poised for even greater success, fueled by the youngest customer base globally and the country’s rapidly expanding economy.
Francesco Scardaoni, Director of Automobili Lamborghini Asia Pacific Region, highlighted India’s impressive growth trajectory, ranking as the 14th largest market globally and the sixth in the Asia Pacific region by volume. Scardaoni noted that India represents the fastest-growing market for Lamborghini, with clear potential to rise among the top markets in the region. “For a country like India, it is possible,” Scardaoni remarked, emphasizing the company’s strong belief in India’s future.
In 2023, Lamborghini achieved a significant milestone by surpassing the 10,000-unit mark worldwide, with India contributing over 100 units to this success. The first half of 2024 continues this upward trend, with Indian deliveries reflecting global growth. While China remains Lamborghini’s largest market in the Asia Pacific, with 845 units sold in 2023, followed by Japan, Korea, Australia, and Taiwan, India’s rapid rise signals a shifting landscape in the region.
Scardaoni expressed a personal ambition to see Lamborghini’s annual sales in India exceed 150 units by 2026, a target he believes achievable given the current economic climate. “India has all the right indicators for exponential growth,” he observed. This optimism is bolstered by India’s position as the world’s fastest-growing economy and its emergence as a thriving hub for start-ups, attracting a surge of young, affluent buyers.
The average age of Lamborghini customers in India is notably under 40, contrasting with the 40-45 age range in established markets like the US and Europe. This youthful demographic, coupled with India’s burgeoning start-up culture, positions the country as a pivotal player in the luxury car market.
Scardaoni also highlighted the Indian government’s ambitious infrastructure projects, particularly new highways connecting major cities, as a critical factor that will further accelerate demand for super sports cars. “Once these infrastructures are completed, the super sports car market will see a significant boost,” he stated.
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