Nissan’s NISMO brand makes a victorious comeback to Europe, introducing the fully electric Nissan Ariya NISMO. Celebrating NISMO’s 40th anniversary, this launch reaffirms Nissan’s adherence to innovation and performance in the electric vehicle (EV) market.
A Legacy Reborn
The NISMO brand, famed for dynamic, high-performance vehicles, marks 30 years in Europe with this milestone. The Ariya NISMO, Nissan’s first fully electric NISMO model for European roads, aims to captivate admirers through its sleek, sporty design and advanced technology.
Performance and Precision
Ariya NISMO epitomizes Nissan’s engineering excellence, blending the instant response of an EV with sports car precision. Built on the 87KWh Ariya e-4ORCE platform, it features NISMO’s performance tuning for a powerful yet smooth driving experience.
The EV crossover boasts sharp, sporty exterior details and cutting-edge engineering, embodying ultimate Nissan performance. Its Japanese-inspired design not only elevates aesthetics but also improves aerodynamics, reducing drag and increasing downforce at higher speeds.
Mayra González, Divisional Vice President of Marketing & Sales at Nissan Europe, expresses excitement about NISMO’s return, stating, “Ariya NISMO strikes the perfect balance of the immediate response and acceleration of an all-electric car with the mechanical fine-tuning of a sports car, resulting in an outstanding car for day-to-day driving. With its striking design and stance, get ready to stand out from the crowd!”
Modern Engineering for Thrills
Equipped with a finely tuned VDC system and high-grip tires, Ariya NISMO ensures optimal power and torque distribution via its e-4ORCE system. This configuration delivers continuous G-feel and linear acceleration even at high speeds, providing motorsport-grade handling and cornering capabilities.
The interior of Ariya NISMO impresses with a slick, black-based design accented with red highlights. Special NISMO seats, inspired by Formula E cars, offer superb grip and comfort for all occupants.
A Global Debut
European customers eager to experience Ariya NISMO will soon have the opportunity. At the upcoming London E-Prix, Nissan Formula E drivers, engineers, and fans will showcase Ariya NISMO for the first time in Europe. This event, symbolizing innovation in electric technology, aims to bring trackside excitement to everyday driving.
Ariya NISMO represents Nissan’s drive to push the boundaries of electric vehicle technology and performance. As Nissan prepares to electrify Europe with Ariya NISMO, stay tuned for more updates later this year.
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