Porsche AG reported stable sales for the first half of 2024, delivering 155,945 sports cars worldwide between January and June. This represents a seven percent decline from the 167,354 cars sold during the same period in 2023, attributed to updates across five of Porsche’s six model series: Cayenne, Panamera, Macan, Taycan, and 911, which affected sales in certain markets.
Despite these challenges, Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, highlited the brand’s resilience and customer loyalty. “With the most powerful model range in the company’s history, we are sending out a clear signal. Our customers can rely on us. Even in a globally challenging market environment, we deliver inspiring sports cars with unique performance, many innovations and a high degree of individualization.”
Regional Performance
Europe (Excluding Germany):
Porsche saw a six percent increase in sales, delivering 38,611 sports cars during the first half of 2024. This growth underscores the brand’s strong presence and customer base across the continent.
Germany:
The home market of Germany experienced 22 percent increase in sales, with 20,811 vehicles delivered. This robust performance highlights the enduring popularity and loyalty towards Porsche within its domestic market.
China:
Sales in China saw a substantial decline of 33 percent, with 29,551 vehicles delivered. This drop reflects the broader challenges faced in the Chinese market, possibly influenced by economic conditions and the model updates.
North America:
Porsche delivered 39,558 vehicles to North America, marking a six percent decrease compared to the first half of 2023. The North American market remains a critical region for Porsche, despite the slight decline.
Overseas and Emerging Markets:
Porsche handed over 27,414 vehicles, a decrease of six percent from the previous year. Performance in these markets mirrors the overall global trend, influenced by the model updates and varying market conditions.
Porsche remains optimistic about the future, leveraging its most comprehensive and powerful model range to date. The brand continues to focus on innovation, performance, and customization, ensuring that it meets the evolving demands of its global customer base. As updates to key models are completed, Porsche anticipates a rebound in sales driven by renewed interest and enhanced offerings.
Porsche’s ability to maintain stable sales figures and deliver high-performance sports cars with unique innovations underscores its resilience and commitment to excellence. The second half of 2024 will be crucial for Porsche as it aims to build on its legacy and continue delivering exceptional vehicles to customers worldwide.
TOP CARS | 2025 Subaru BRZ: Sport Button, New Features, and Great Prices
