Audi has broadened its global charging infrastructure with the unveiling of its first EV hub outside Europe on April 26, 2024, situated at the heart of Tokyo’s vibrant Kioichō business district. This facility provides electric vehicle (EV) drivers across all brands with access to four fast-charging stations, each capable of delivering up to 150 kilowatts (kW). This deployment marks a significant advancement in charging technology, given Japan’s electrical system’s standard 100-volt output.
Strategically located next to Audi City Kioichō, Audi’s showroom dedicated to electric vehicles, the hub caters to urban dwellers lacking private charging solutions. The site’s proximity to shopping centers, offices, and cafés allows users to utilize their charging time engaging in various activities.
This initiative is a component of Audi’s larger strategy to enhance electric vehicle accessibility and convenience globally. Together with Porsche, Audi spearheaded the Premium Charging Alliance (PCA), which allows users to reserve charging slots via an app, reducing potential waiting times. Currently, the alliance offers over 400 charging points to approximately 6,000 members throughout Japan.
Audi’s Tokyo hub operates exclusively on renewable energy, significantly sourced from photovoltaic panels atop the station, underscoring the brand’s commitment to sustainable energy practices. The hub’s design integrates a battery storage system that mitigates demand on the local power grid by storing energy during low-demand periods for use during peak times.
Ralph Hollmig, Senior Director of Premium Charging at AUDI AG, stressed the critical role of advanced charging infrastructure in the transition to electric mobility. Reflecting on the success of Audi’s initial hub in Nuremberg, Germany, Hollmig shared that around 70 percent of charging activities there are from returning customers, indicating high user satisfaction and engagement.
Matthias Schepers, Audi Japan Brand Director, shared his enthusiasm for the project, noting its pivotal role in mitigating range concerns for urban electric vehicle users. “We want to help address concerns about electric vehicles in urban areas,” Schepers remarked, highlighting the opportunity for customers to explore new Audi models while their vehicles charge.
With plans for a second charging facility near Tokyo Tower in the Shiba kōen district, Audi is reinforcing its dedication to developing robust charging solutions that encourage electric vehicle adoption. This expansion mirrors Audi’s strategic initiatives in Germany, Austria, and Switzerland, where it has established successful hubs in major urban centers like Berlin, Frankfurt, Munich, Salzburg, and Zurich.
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